It seems straight-forward enough. The year was 1970 and it was Vietnam near the Cambodian border. Captain John Poindexter was leading Troop A, 1st Sqdn of an armored cavalry regiment. A company of US infantry was being over-run and without hesitation he led his men to the rescue. It's strictly John Wayne stuff with M113s and helicopters.
His men deserved a number of decorations for their heroism and he submitted the recommendations. Like so much paperwork, it got lost. But Capt. Poindexter was not one to forget. He pursued the issue and finally it led to a ceremony in the White House Rose Garden. His troopers were presented a Presidential Unit Citation by The One.
Here's Capt. Poindexter and the picture tells so much about the moment:
What sincerity we see on the face of the President as he looks into the face of a true warrior... He can't even take a second to look directly at the man. His concern is where is the door out of here. I've don't think I've seen such utter disdain for the moment since Bill Clinton expressing his abhorrence of the military.