Narcissism

We tend to "love ourselves more than those who don't" use Facebook. I'm sort of in favor of intense self-appreciation. The opposite is self-loathing or possibly liberalism...

Facebook Users Narcissistic

Of course, the reality is "it depends" on your use of social networking sites. If you use them to expand your circle, interact with people of common interests, maintain business relationships and quickly correspond when necessary they are practical solutions. If you fiddle with hourly postings of which cheek you are scratching, what you had for lunch and feeding your pigs in Farmville then you've got a problem.